In the past several months, there have been efforts made by individuals and flower promotion organisations to promote domestically grown flowers as a superior source for flowers, compared to flowers grown in other countries. While it is perfectly proper to promote domestically or locally grown flowers (just as it would be to promote flowers grown in a particular foreign country), there are serious problems if those promotions result in misleading retailers and consumers, causing them confusion and encouraging them to make poor purchasing decisions based on misleading or false statements.
An example of this is a recent promotion called ‘Slow Flowers’, which seems to be an extension of ‘Slow Food’ programs that emphasise locally grown food over food sourced from a distance. Here is one of several misleading statements made by the Slow Flowers program: “I can tell you that ALL AMERICANGROWN flowers are more sustainable than any imported ones.

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