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Ixodia achillaeoides is a wildflower crop which has been bush harvested for many years and cultivated increasingly over the past 20 years. The main objective of this program was to increase the production levels of Ixodia daisy for export markets by overcoming varietal and production based problems which limited its uptake and expansion. To achieve this objective a varietal improvement and disease management program were commenced with the aim of providing improved varieties of Ixodia to industry.