In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued
Like any other marketing platform, social channels require an investment in time, finances and effort. A social post may take minutes to upload but the content creation and the plan behind it can take days/weeks to prepare for. If you … Continued
Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. RIRDC funded project examining the issue of Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. Publication No. 09/119 Project No. PRJ-002409
Heliconia Bihai cv “Claw II” – Quality Standard Northern Territory Government fact sheet and quality standard
Correct postharvest treatment and handling is essential if flowers are to maintain quality during marketing and export. This project has produced a workbook that provides growers and exporters with practical information about postharvest treatment of fresh wildflowers. The book, Postharvest Handling of … Continued
While production of cultivated wildflowers has increased dramatically over the last 20 years, sales of wildflowers on the domestic market have not kept pace with this increase. Market research, commissioned by AFPGA, and supported by RIRDC, was carried out in November 1999 … Continued
Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
Presentation identifying the changing face of retail with a focus on subscription based services.
Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
The study sought to provide information on the USA and Canadian market for Australian native flowers and plantation grown Proteaceae of South African origin and, particularly, to identify opportunities for Australian growers and exporters to increase their market share.