There is actually a very good reason, aside from the feel-good ones. It turns out that good practices translate into good quality. Of the many labels and certification programs that provide assurance cut flowers were produced in a responsible manner, all incorporate criteria … Continued
Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
Presentation identifying the changing face of retail with a focus on subscription based services.
Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
The Floristry Sector is mainly engaged in the retailing, creation and designing of flower and foliage products. Businesses in this industry purchase flowers from growers, arrange them and sell them directly to consumers. Many businesses are owner operated and the … Continued
A Look at the Changing Retail Environment and the Opportunities
Floristry Industry Australia statistical summary document of the size, value and economic drivers in 2015
The Flower Association of Queensland Inc. (FAQI) in partnership with Griffith University has chosen to commence the creation of a booklet aid for members of the floral industry, that will help them to select viable, alternative species which are not invasive or weed species. … Continued
The aim of this project was to develop a freely available public resource to address the current lack of career-based information for the floriculture industry and to encourage new entrants into the industry. This was achieved with the development of … Continued
A flyer providing the details of a floristry demonstration evening and two half-day workshops in March 2014, including bio information on the demonstrators, Gail Anderson and David Berger.