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Australian wildflowers in China appear to be novel items which attract much attention among the people who see them and may be recognised by others as an opportunity to add a new element in their floral work. In Japan, Australian grown wildflowers are relatively well known and appreciated for their form, shape, colour and longer vase life. As in all markets, improving the awareness by the consumer, educating the floral designer and florist and delivering a more reliable product are each actions that will lead to increasing the demand for Australian wildflowers.