Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range of clients including Virgin Mobile, OshKosh, Australia Post, Westfield, Kathmandu, Interflora Australia and garden centres nationally. In this article, he lists what he considers to be some key considerations if physical floristry stores are to remain relevant.

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