It wasn’t my intention to re-visit a previous article, but I feel I must. Recently, in Hobart, I visited a number of florists. The main discussion was wedding work and the role of ‘back yarders’ eroding their profit margin. In the UK the florists refer to ‘back yarders’ as ‘kitchen sinkers’, so the problem is not unique to Australia.
One employer of a very good florist stated to me that they are no longer taking wedding orders, as they are being undercut by non-professionals. Further conversation revealed that when clients want jars of flowers for weddings, they no longer quote as the clients will not pay for labour time. “Clients do not see the skill” was the supporting remark. Florists feel that it wastes their time in quoting.

Download “AFI-Iss47-Profit-breakeven-or-loss.pdf” AFI-Iss47-Profit-breakeven-or-loss.pdf – Downloaded 90 times – 232 kB