Quality specifications for Australian wildflowers and revised manual of postharvest treatments for wildflowers

Quality specifications for Australian wildflowers and revised manual of postharvest treatments for wildflowers

This report describes how the project developed a series of easy to use quality specifications for the major wildflower products traded on Australia’s domestic and export markets. These provide the ‘minimum acceptable’ product specifications at market entry, using photos and easy to … Continued
Flower Industry Careers Guide

Flower Industry Careers Guide

The aim of this project was to develop a freely available public resource to address the current lack of career-based information for the floriculture industry and to encourage new entrants into the industry. This was achieved with the development of … Continued
Flower and foliage imports and the Australian industry: Issues, opinions and opportunities

Flower and foliage imports and the Australian industry: Issues, opinions and opportunities

This project has shown that the issue of imported floral products has created strong reactions within the Australian domestic production sector. Given the complexity of the issue and the number of individual aspects involved, there is a tendency towards mixed … Continued
Relevant retailing

Relevant retailing

Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range … Continued
Consumer survey into attitudes to cut flowers

Consumer survey into attitudes to cut flowers

A survey was conducted at the Royal Queensland Show (Ekka) in Brisbane, 8-17 August 2013. Responses were collected from those visiting the show hall and willing to complete a survey. 710 surveys were completed. The show is a general entertainment … Continued
RIRDC Report: Wildflower marketing workshop

RIRDC Report: Wildflower marketing workshop

In November 1999, the Australian Flora and Protea Growers Association, with support from RIRDC, commissioned research into the domestic market for wildflowers. That project (AFP-1A) aimed to find out consumers’ attitudes to wildflowers, and, based on that information, to identify … Continued