The power of branding

The power of branding

As consumers, our lives are shaped by brands. On a daily basis, large corporations invest a high percentage of their marketing budget on brand development and promotion. Their goal is to instil strong consumer awareness and a brand profile to … Continued
Back to Basics

Back to Basics

There are some truly exciting developments happening in marketing right now. It’s thrilling. Researchers are watching live brain scans to discover what we see, and how we make decisions. Programmers are tweaking online algorithms to instantly track and respond to … Continued
Flower retailing

Flower retailing

Flower retailing is in a state of flux right now, here in Australia. It’s an exciting time! Each florist I talk to is trying to find their place in the market, their little patch of retail land. Trying to establish … Continued