Floristry Industry Australia statistical summary document of the size, value and economic drivers in 2015
Every year Pantone, the international colour company, announces its colour of the year. This is a colour they believe reflects fashion, design and style trends, and our emotional state. It’s a ‘mood colour’ for 2015. Pantone also issues twice-yearly colour … Continued
Tips for florists on post harvest flower care and handling from Chrysal UK.
Standing back to appreciate a floral design you’ve just created, what goes through your mind? Maybe you ask yourself whether the design matches what you set out to achieve in your mind’s eye. You might consider whether the symmetry is … Continued
The Flower Association of Queensland Inc. (FAQI) in partnership with Griffith University has chosen to commence the creation of a booklet aid for members of the floral industry, that will help them to select viable, alternative species which are not invasive or weed species. … Continued
The environmental portrait is sometimes referred to as the location portrait. In the last issue, we talked about having a clean and clear headshot against a plain background. This time, we are bringing the full and wonderful environment in which … Continued
The aim of this project was to develop a freely available public resource to address the current lack of career-based information for the floriculture industry and to encourage new entrants into the industry. This was achieved with the development of … Continued
Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and … Continued
A flyer providing the details of a floristry demonstration evening and two half-day workshops in March 2014, including bio information on the demonstrators, Gail Anderson and David Berger.
Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range … Continued