The process of informing and empowering those involved in horticulture to make better business decisions can be difficult, costly and hard to measure. Identifying and prioritising industry development needs and assessing a variety of options to meet those needs requires resources and effort. The ability of industries to achieve their strategic objectives often depends on the industry development processes and procedures. Identifying and prioritising industry development needs and assessing a variety of options to meet those needs is essential in providing industry development services.

Published July 2014

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