Geraldton wax (Chamelaucium species, cultivars and hybrids) remains the best example of a native Australian flower that has established a strong position in the world flower market. Today the main producers of waxflower around the world are Israel, California, Peru, Australia and South Africa, with the Israeli industry dating back to the 1960s when growers there began to focus on crops suited to their arid environment.The Australian waxflower growing industry had its commercial origins in Western Australia in the 1970’s and grew quickly to become Australia’s number one selling export flower, with large volumes being exported in the 1980’s and 1990’s. The varieties sold at that time were mostly successful garden cultivars such as ‘Purple Pride’ and ‘Alba’, a vigorous white flowered variety. Higher quality large flowered hybrids started appearing in the mid to late 1990’s first produced by Brian Jack of Western Flora followed by the Pearlflower series coming from the breeding program at the Western Australian Department of Agriculture. 

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