Haemodorum coccineum (Haemodoraceae) is an attractive species from tropical Australia (Queensland and Northern Territory), producing orange to red flowers from November to March, a time when red flowers are highly desired on global markets for Christmas, Chinese New Year and Valentines’ Day. A RIRDC funded research project on Haemodorum coccineum as a new cut flower species was conducted by Ian Dawson in the late 1990’s, but there has been little commercial production. There was concern that plants growing in southern Queensland died soon after flowering with no plant survival past the second summer (Dawson 2000). This was attributed to low soil temperatures and winter rainfall. Results presented in this report appear more promising.