As the operator of an e- commerce website we run the very real risk of becoming blind to our own site. If I might modify a proverb, all too often “familiarity breeds complacency”. When was the last time you looked at your website with fresh eyes as a consumer visiting for the first time? To help bring back some of that freshness to your relationship with your site here is a five point check-up list that will draw your focus to some critical areas.

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