New fresh products are a key to the success of the floricultural industry. Chamelaucium (Waxflower) and Anigozanthos (Kangaroo Paws) currently dominate Australian cut flower exports, however new material is sought to lift sales and increase profitability for growers. Australia has the disadvantages of high labour and transport costs and must use its expertise to gain advantage with innovation. Western Australia is one of the world’s centres for floral diversity and exploiting this resource through the development of species suitable for cut flower production was the aim of this project.
Geleznowia verrucosa, commonly known as Yellow Bells, produces spectacular terminal clusters of bright yellow flowers, which are highly sought after as a feature filler. These flowers are picked from bush stands in one district in Western Australia and this limited supply can not meet the substantial demand for this product. Domestication of Geleznowia verrucosa was sought to increase production, extend availability and improve flower quality for a potentially large export market.
This publication describes the information required for the commercial cultivation of this crop. The project was designed to:
• identify superior forms for cut flower production;
• determine a commercially viable propagation method;
• determine agronomic practices to improve production efficiency;
• identify suitable postharvest procedures and improve the chain of confidence;
• extend supply and expand export markets.
The study indicated that cultivation of a high quality product is possible, it should be a profitable crop for growers to produce, the current 4-5 week supply can be extended and market access can be expanded.

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